IT opportunities and cruising…

cruiseI recently went on a western Caribbean cruise on Royal Caribbean. This is the first cruise I’d been on in a couple of years and I found it interesting how much mobile device use there was on the boat. Everything from folks checking emails… to live streaming at the breakfast table (at an additional cost, of course). There still seemed to be numerous more subtle ways to enhance the cruise experience now that nearly everyone has an enhanced device.

There is an anecdote about cruising that for every couple that gets on a cruise, one of them doesn’t really want to be there. That’s probably a bit strong, but what’s true is that there are numerous activities going on at any one time and finding the right one to interest you could be improved.

I could easily see adding NFC or low power Bluetooth spots throughout the ship that personal devices could tap into for service information or even historic facts/trivia. As I drive across the country, I see numerous historic spot signs along the highway that’s because some people are interested in what’s happened at locations in the past. Adding some capabilities to share that information for the ship would be interesting:  where items of specific interest (music performers/performances, celebrity spotting, changes in ship design over the years) could be broadcast. It would make for an interesting gamification,  scavenger hunt and Pokémon Go like possibilities that would interest some on board.

Analytic data from IoT and business process systems could be shared to optimize the experience. For example, sharing how long the wait may be at “my time” dining. A news feed capability may be useful, so you can subscribe to information about where the ship is or when it will get into port. Naturally there will be a great deal of opportunity available to upsell passengers on jewelry, drinks, excursions… as well.

There may be some interesting peer-to-peer sharing experiences. The one I’ve thought about for a long time is: allowing folks to share their skills and interests so they could be notified if someone within 50 feet is an author/expert on a topic of interest. Or enable ad-hoc meetings, like in the case of our cruise where there was a quilting, veteran and Victorian dance group, that would have a public meeting at a specific time and place. These capabilities would encourage interactions with other passengers that they wouldn’t normally experience. These capabilities would have to be opt in though, to allow those who want to get away to have that experience as well.

The use of augmented reality also seems like a missed opportunity. An app to take some of the signpost information mentioned earlier and enhance it with directional information. This could help lead you to the experience you’d like to have, rather than the one you just settle for, based on what you know.

What I am getting at is: different people want a range of experiences on a cruise and its seems like there are numerous opportunities being missed by both the passengers and the cruise lines to make the most of the occasion, with relatively little additional effort. There are some significant privacy and customer satisfaction concerns, but I am sure a range of pilots would quickly point out the issues and possibilities.

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Exponential growth and Earth Day

earthdayOn this Earth Day, there is little doubt that we are living in an exponential society as opposed to linear one. Change is happening so rapidly and broadly that it challenges our traditional (linear) way of thinking. Technology’s ability to enable change in other industries has been discussed by many over the years, but since the disruptions can be so insidious, they can still surprise us. The number and breadth of the change we’re seeing (or that’s happening behind the scenes that we’re not aware of) is staggering.

Whether it is the growth of computing capabilities, data storage or even gene sequencing (as examples), it isn’t the growth in one area where the impact is felt. It is the change in the surrounding environment where those skills can also be applied that offer the greatest surprises. Like using the understanding of genetics to clone the long extinct Woolly Mammoth.

There are many ways that IT can help with efficiency in the world around us, by providing better measurement, analytics, visibility and control to how energy is being consumed and waste produced. I had a post previously that discussed the various levels where sustainability change can take place– even within a data center. The whole Green IT movement reinforces this perspective on using the power of IT to be more efficient thought it could still be expanded to view the problem holistically, since it needs to address more than just green data centers.

Some more references to areas of exponential growth:

And if these are the secondary effects, the tertiary effects to industries like insurance, transportation, law are not close to being understood, in my opinion.

Where do you think we’ll see the impact of these capabilities? Will that make our planet a better place?

Service Innovations over time…

SaaSI was in an exchange with Jim Spohrer (of IBM) the other day about Service innovations and he gave me the following lists dealing with service innovations:

Top Ten Service Innovations in all of History
1. Division of Labor – an entity gets to do more of what they do best, and less of what they do less well
2. Cities – local concentration of division of labor, including security and protection
3. Writing – allows communications over distance and time
4. Written Laws – brings more objectivity into governance and justice
5. Money – brings efficiency into exchange transactions
6. Universities – local concentration of division of knowledge, including preparation of next generation
7. Democracy – collective decision making via voting (citizen -> decision)
8. Republics – two stage collective decision making via voting (citizen -> representative -> decision)
9. Checks – safer than carrying paper money
10. Banks – safe storage of money, and compound interest/loans

Top Ten Service Innovations of Last 100 years

1. Universal Education – increases capability of population, and allows more complex problem solving
2. Universal Service – even rural people can communicate, and have right to communicate efficiently
3. Rural Electrification – even rural people can have lighting and access to modern appliances
4. Credit Cards – convenience and safety
5. Loyalty Programs – incentives for usage
6. Franchises – standard service in multiple places
7. FedEx – overnight package delivery
8. Automobile Transportation – systems of filling stations, roads, laws
9. Internet & Worldwide Web – access to information
10.  Wireless Communication Networks – Radio & Television – conquest of distance and access to service

Top Ten Service Innovations of Last 10 years
(or so)
1. Amazon – market for books and things
2. eBay – market for personal stuff
3. iTunes – market for music
4. Etsy – market for home made things
5. Uber – market for rides
6. AirBnB – market for rooms
7. Smart Phones & App Economy – access to information, communications, and other mobile services, including cognitive assistants
8. MOOCs – massively open on-line courses to augment education
9.  Mutual funds – finance investments that provide benefits of diverse portfolios
10. Global IT-enabled Outsourcing – division of labor between nations and large corporations

I’d add 3D printing to this list myself, but that may be just me.

Top Ten Service Innovations that broke out in 2014
1. TransferWise – lower transaction cost of transferring money
2. Coinbase – bitcoin digital wallet
3. Apple Pay – easier to pay money out
4. Lending Club – easier method to get investments in and out (founded in 2006)
5. Quirky – inventor community (started in 2009)
6. Bill.com – small business pay bills better (started in 2008)
7. Betterment.com (investment personal assistant)
8. Kickstarter – crowd funding (I think this actually started in 2009)
9.  Amazon Echo (home assistant)
10. Google Nest (home assistant) (actually the first Nest appears to be released in 2011)

Some things to think about…
What would be on your list? What should make the list for 2015? Do these innovations have anything in common?