As I was walking around the SapphireNow event and interacting with attendees, I began to really look at where they were from. A significant percentage didn’t really have money to spend on their own, they were service and support organizations needed to help others.
Yesterday, I mentioned the surprise I encountered with the philosophy shift embedded in the approach of SAP’s new online store. One of the likely outcomes of this approach is less hand-holding and more empowered employees actually generating value for their business using the new capabilities.
One measurement to watch over-time is the mix and background of the attendees. If the utilization is truly becoming simple there will be less ‘facilitators’ and more people with money to spend and value to generate directly in the business.
I remember back in 1989-1991, I worked as the technical architect of an emergency response system and corporation to react to oil spills, after the Exxon Valdez. One thing we had to do was make the entire interface simple to use and operate. There was definitely complexity behind the scenes – it was just that in an emergency any unnecessary distraction is costly. We knew that most of the people who would use the system would not have the option of training. We had to target the needs of the consumer of the system.
If SAP’s systems are really becoming simple, the attendee mix should reflect their ability to consume solutions directly. But that might be just my perspective.