The one area that both surprised and interested me most on the first day had little to do with the analytics or IoT space (although I did have some interesting discussions in those areas too). It was the SAP approach to their on-line store.
They have had many on-line stores in the past but now they are taking a different more ‘digital’ approach that is focused on selling direct to the consumer. This will change the relationship with the user and the enterprise based on consumption. This could disrupt their traditional buyer, the SAP sales force as well as their partners that perform system integration and consulting. It will be interesting to see if this level of change can take place without too much disruption.
By selling tools like Lumira with a free version, then a low friction purchase option with a credit card a business could easily see this tool enter into its portfolio of resources without their knowledge. They have implemented the purchase process so that if a feature of a premium version is needed you are dropped into the store. Anyone who has done on-line gaming recently has likely run into this behavior. This kind of stealth selling is inevitable and will accelerate the kind of shadow IT has been discussed for years.
I asked the people at the booth about what happens when someone buys it on their own version and the company purchases a master agreement. The answers varied a bit but the individual has a choice to roll into the agreement or continue to pay on their own. Look to the terms and conditions (that no one reads typically) for the details.
There is also the concern about who will support anything that gets created once the business becomes addicted. Everyone likely remembers the years of Excel Hell. Hopefully that will not happen but I am still checking into how change management elements can be put in place for end user developed elements.
My greatest concerns is that the traditional command and control IT organization will be very frustrated by this, while the digital purists will be confused by the resistance – it may be just outside their contextual understanding. SAP stated they will be opening these capabilities up for 3rd parties to sell their capabilities and that will have its own problems. Service providers usually sell apps as a mechanism to facilitate up-sell into consulting and integration. SAP is trying to ensure what gets into the store is valuable on its own. Some of the service providers will likely have a hard time understanding these implications as well.
It was stated (many times) in the first day that business models are changing and SAP seems to be doing its part to be disruptive, even if most of its customers haven’t internalized the implications.