I recently went on a western Caribbean cruise on Royal Caribbean. This is the first cruise I’d been on in a couple of years and I found it interesting how much mobile device use there was on the boat. Everything from folks checking emails… to live streaming at the breakfast table (at an additional cost, of course). There still seemed to be numerous more subtle ways to enhance the cruise experience now that nearly everyone has an enhanced device.
There is an anecdote about cruising that for every couple that gets on a cruise, one of them doesn’t really want to be there. That’s probably a bit strong, but what’s true is that there are numerous activities going on at any one time and finding the right one to interest you could be improved.
I could easily see adding NFC or low power Bluetooth spots throughout the ship that personal devices could tap into for service information or even historic facts/trivia. As I drive across the country, I see numerous historic spot signs along the highway that’s because some people are interested in what’s happened at locations in the past. Adding some capabilities to share that information for the ship would be interesting: where items of specific interest (music performers/performances, celebrity spotting, changes in ship design over the years) could be broadcast. It would make for an interesting gamification, scavenger hunt and Pokémon Go like possibilities that would interest some on board.
Analytic data from IoT and business process systems could be shared to optimize the experience. For example, sharing how long the wait may be at “my time” dining. A news feed capability may be useful, so you can subscribe to information about where the ship is or when it will get into port. Naturally there will be a great deal of opportunity available to upsell passengers on jewelry, drinks, excursions… as well.
There may be some interesting peer-to-peer sharing experiences. The one I’ve thought about for a long time is: allowing folks to share their skills and interests so they could be notified if someone within 50 feet is an author/expert on a topic of interest. Or enable ad-hoc meetings, like in the case of our cruise where there was a quilting, veteran and Victorian dance group, that would have a public meeting at a specific time and place. These capabilities would encourage interactions with other passengers that they wouldn’t normally experience. These capabilities would have to be opt in though, to allow those who want to get away to have that experience as well.
The use of augmented reality also seems like a missed opportunity. An app to take some of the signpost information mentioned earlier and enhance it with directional information. This could help lead you to the experience you’d like to have, rather than the one you just settle for, based on what you know.
What I am getting at is: different people want a range of experiences on a cruise and its seems like there are numerous opportunities being missed by both the passengers and the cruise lines to make the most of the occasion, with relatively little additional effort. There are some significant privacy and customer satisfaction concerns, but I am sure a range of pilots would quickly point out the issues and possibilities.