Had to laugh when I saw this post from Forrester titled: “Big Data” Has Lost Its Zing – Businesses Want Insight And Action since this is a song I’ve been singing for a number of years now. The first post about this I could identify was back in 2007.
Big data efforts should be measured in time-to-action, not time-to-insight. IT organizations need to be defining, developing and deploying systems of action.
To quote myself: “the organizations that can understand “normal” and focus the people on the areas that need their creativity will shine in the end. This relationship between situational awareness and automation needs to be part of organizational strategic planning, much more than what most architectural processes allow.”
Glad to see that analysts are recognizing this.