Unique is Where the Value is (a second look)

I was looking through my archives the other day as I was putting together some information for a presentation related to innovation. I came across a post I wrote almost a decade ago (2005) that included the following illustration:

Unique is where the value is

It is all too easy to allow our creative focus to concentrate on ‘normal’ – the areas we understand well, rather than delve into the fast unknown of unique thinking.

As I look at this model today one of the things that is missing is the collaborative nature that permeates live today. We actively need to mine there relationships for both value and ideas. The fact that others may not look at things ‘normally’ is something we need to take advantage. Other than that some of the concepts of cognitive computing and systems of action were there even back then.


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